How to rank higher on Google with a mobile friendly website
April 2015 saw a significant shift in the way that Google analyses a website in terms of Search Engine Optimisation (SEO). Google now grades how well a website functions on mobile devices, and considers this greatly when deciding how a page should rank on Google Search. In other words, a website that functions well on a mobile, and offers a great user experience, will rank higher than other websites competing for the same keyword. It is, therefore, increasingly important to ensure that your website is mobile-optimised in order for it to survive Google’s ‘Mobilegeddon’.
When designing new websites for my clients, it is therefore vitally important to ensure that Google will score the websites highly in terms of mobile friendliness. I have been doing some research and discovered that the following factors influence the mobile friendly score that Google assigns a website.
What factors do Google consider when scoring your website for mobile optimisation?
- Is the website optimised for mobile viewing and therefore how good is the general functionality and user experience for smartphone users. This can be answered quickly through Google’s Free Mobile Friendliness Checker Tool.
- Typeface legibility – Google examines how effectively fonts are scaled according to the screen resolution of the users device and scores how easy it is to read the text.
- Are there any plugins which reduce the user’s ability to use the features of the website? For instance, if plugins such as Flash, Silverlight or Java are used, which have limited compatibility with mobile devices, the score will be low. Modern mobile-friendly websites should utilise HTML5 functionality over these incompatible plugins.
- Links should be of a reasonable size and in a good position for the user. This suggests that small, one word links, may be scored lower than multi-worded hyperlinks which are easier for the user to tap.
- Many websites’ responsiveness is controlled through viewports, which controls page widths and scaling across multiple device resolutions. The use of fluid widths, often controlled via percentages to ensure that the use doesn’t need to scroll both vertically and horizontally, leads to a higher score.
Google’s Website Mobile Optimisation Checker:
Google has launched a free tool to allow you to check how well your website is optimised to work on mobile devices. It’s a great starting point, and can be found by clicking this link: Google’s Free Mobile Friendliness Checker Tool.
What if your website isn’t mobile friendly?
Every new website that I build is mobile-optimised as standard, as I understand the importance of having a functional website, and having a website that has the best chances of being found on Google Search. I would be very pleased to offer you a free consultation to explore optimisation improvements to your website, so please contact me for an complementary meeting by phone, Skype or at my studio.